Your Behavior Defines You
We don’t take things on face value, we review and consider all eco-claims on our terms to ensure what we are doing is right. When we make decisions based on good principles, and live by good values, we can improve the lives of others and the experiences of both our customers and employees.
It can be very easy to rationalize your decisions by saying, “Everyone does it”, you should reconsider. Unethical behavior is not only what you believe to be right and fair, it is a reflection of your personal brand and what people can expect from you personally and professionally.
We understand any short term gain by making unethical or unsubstantiated eco claim can in the longer term destroy trust and damage our companies reputation.
“Ethical behaviour is doinfg the right thing when no one else is watching – even when doing the wrong thing is legal